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Real Stories
“I like to feel happy in my clothes so I feel happy to talk to customers”
Introduction
The challenge
A growing business in a competitive market, after 15 years, Wickes felt it was time to update their store colleagues uniforms, that were looking tired and dated.
Why what you wear matters
Service to customers is paramount in every Wickes store. Creating a uniform with a great fit, that truly represented the iconic Wickes brand was the key focus for the new uniform. With 7,000 wearers, the challenge to meet the tight deadlines was on!
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Fit for purpose
Comfort and fit were of paramount importance. With the introduction of a new ladies uniform, Murray undertook wearer trials with store colleagues to ensure the uniform was fit for purpose. The garments were trialled in six stores, then rolled out across the remaining stores.
Make it you
Each uniform was packed for each individual. Gilet, short sleeve & long sleeved polo shirt and long sleeve jacket in both ladies and men's sizes. In addition, with orders previously by fax, extensive time was saved with the introduction of the new Murray online customer portal. Recycled old uniform (4 tons), supported their CSR commitments.
The Project
We delivered...
| Collaborate – 18 month collaboration |
| Innovate – Innovation in design |
| Recycle – Recycled previous end-of-life uniforms |
How we do it
It's an easy process
Through our fully managed service, we provide uniforms that enhance productivity, performance and brand image. Put simply, we help people look smarter, feel smarter and work smarter.
How We Do It
