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The Project
We delivered...
Consult Immersion and consultation with staff |
Technology Ground-breaking use of fabric technology |
Innovate Design innovation delivering £80K savings |
The best in the business
National Tyres
In 2008, National Tyres recognised that their staff uniforms no longer represented their growing brand. They were looking for a partner who could design and manage a dynamic uniform, that would represent the brand and boost the smartness, fit and functionality so the staff would love to wear it.
Why what you wear matters
Working in the ever-changing outdoor elements was the biggest challenge for National Tyres, Staff needed to stay dry underneath cars in wet conditions and still look and feel smart when servicing customers.
Fit for purpose
In order to determine the correct design approach, Murray conducted a programme of immersion and consultation with staff across National Tyres garages. The sessions found that there were issues; the coat was too clumsy to stretch and work in the wet and the fleece and body warmer soaked up water every time they lay on the ground under a car, or when outside in the rain.
Make it you
Murray replaced all three items with one new garment, taking fabric technology to the next level. Murray developed a ground-breaking 3-ply soft shell jacket, with a high wind chill factor resistance, was waterproof and the fabric moved and stretched 3-dimensionally with body movement. The consolidation of outer wear resulted in £80k savings.
How we do it
It's an easy process
Through our fully managed service, we provide uniforms that enhance productivity, performance and brand image. Put simply, we help people look smarter, feel smarter and work smarter.
How We Do It