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Lothian Buses Strut Their Murray Stuff on The Catwalk
After months in development, award-winning transport operators Lothian Buses launched their new uniform in style on the catwalk on Tuesday 3rd July in Edinburgh.
The catwalk event, presenting Lothian Buses uniforms from across the years, showcased their long-awaited new fresh uniform design. The team at Murray’s joined the event in Edinburgh with their sleeves rolled up, helping the team prepare the uniforms for the runway.
The Lothian Buses uniform from the 1970’s Worn by: Wes and Annie
“Seeing the evolution of the uniform dating back to the 1970’s was fantastic, Lothian Buses have not only transformed their uniform over the years, but also their approach to customer service. We’re proud to be a part of this transformation and to support their historic move from being bus drivers to retail services providers.”
Ken Denny, Client Relationship Manager at Murray Uniforms
The new uniform has been developed by Murray Uniforms using over 100 years of design and manufacturing expertise, adding improved quality, style and fit to an essential aspect of Lothian Buses’ customer service. They needed a uniform that not only reflected their strong company values and long Scottish heritage but also combined style and practicality.
“Here at Lothian we view ourselves as a retail organisation and strive to ensure our customers’ expectations are not only met, but exceeded. Investment in our people is important to us and helps to ensure we continue to provide a fantastic customer experience. Our team of over 1900 drivers wear their uniforms with pride every day and we know that the introduction of this new and improved uniform will ensure that they feel comfortable carrying out their duties and representing our business to our 2.3 million customers every week.”
Sarah Boyd, Operations Director at Lothian Buses
New long and short sleeve shirt, tie and trousers Worn by: Sarah, Nathan, Matt and Jamie
Following feedback from the drivers themselves, along with insight from the Operations team at Lothian, Murray was able to truly understand not only what the business objectives were, but what the wearer wanted and needed every day from their uniform. Lothian were looking for a unique and practical solution that differentiated them from their competition. They wanted to capture the brand’s heritage and links to Scotland and also include innovative items that align to the aesthetic of the buses themselves, which you see on the 3-in-1 anoraks.
New 3-in-1 anorak Worn by: Ian, Karen & Mihaly
“At Murray Uniforms, we don’t just care about the uniform as an item of clothing, but about the impact on the wearers’ wellbeing. The aim of our design process is to enhance the wearer’s experience, by making them look smarter and feel smarter, making drivers feel more confident and ultimately leading to them providing a better service.”
Ana Dieaconu, Head of Design
The Murray team with Sarah Boyd, Operations Director Left to right: Ken, Sarah, Amy & Melissa