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The psychology of colour

Colour psychology is the study of colours in relation to the behaviour of humans. It defines how colour affects day-to-day decision-making such as the products we purchase. However, our perceptions of a product or brand can be somewhat influenced by our associations with colour.

By using colour strategically within your brand, you can strongly influence your customer’s perception of not just your products and price points, but of your service. This is why understanding colour psychology can be critical to increasing sales.

Top 10 money-making colours

Using colour to increase sales is a smart, fast and easy move – product packaging, signage, lighting, point of sale and uniform all have an emotional impact on customers, particularly in a retail environment.  These ten colours can be used to drive specific core messages for your business.

Using colour to increase sales is a smart, fast and easy move

Product packaging, signage, lighting, point of sale and uniform all have an emotional impact on customers, particularly in a retail environment.  These ten colours can be used to drive specific core messages for your business.

1. Red – to grab attention and hold it
2. Blue – seen as trustworthy
3. Pink – gain affection
4. Yellow – be confident in your message
5. Green – calm and inviting, healthy and kind
6. Purple – class and quality
7. Gold – elegant and prestigious
8. Orange – high energy
9. Brown – earthy
10. Black – drama