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How to increase your sales with colour

Posted on 14th October 2019
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The psychology of colour

Colour psychology is the study of colours in relation to the behaviour of humans. It defines how colour affects day-to-day decision-making such as the products we purchase. However, our perceptions of a product or brand can be somewhat influenced by our associations with colour.

By using colour strategically within your brand, you can strongly influence your customer’s perception of not just your products and price points, but of your service. This is why understanding colour psychology can be critical to increasing sales.

'chromology' - the study of colour psychology

How colour impacts buying decisions

Research undertaken shows there is a significant impact on buying decisions based on the aesthetic of a product. These numbers show there is a very compelling reason to consider ‘chromology’ (the name given to the psychology of colour) within your customer-facing big brand decisions.

Top 10 money-making colours

Using colour to increase sales is a smart, fast and easy move – product packaging, signage, lighting, point of sale and uniform all have an emotional impact on customers, particularly in a retail environment.  These ten colours can be used to drive specific core messages for your business.

Using colour to increase sales is a smart, fast and easy move

Product packaging, signage, lighting, point of sale and uniform all have an emotional impact on customers, particularly in a retail environment.  These ten colours can be used to drive specific core messages for your business.

  1. Red – to grab attention and hold it
  2. Blue – seen as trustworthy
  3. Pink – gain affection
  4. Yellow – be confident in your message
  5. Green – calm and inviting, healthy and kind
  6. Purple – class and quality
  7. Gold – elegant and prestigious
  8. Orange – high energy
  9. Brown – earthy
  10. Black – drama

FREE GUIDE TO BESPOKE COLOUR DESIGN

Chromology and the psychology of colour

To find out more about colour impact and how uniform plays it's part, download our FREE Guide to Bespoke Design & Colour using the adjacent form

Or to learn more about Murray Uniforms call Andy Bass or Ken Denny on 02476 587 980.